Home > International, US Election Tour 2012 > Hurricane Sandy Leaves Media In A Spin

Hurricane Sandy Leaves Media In A Spin

Hurricane Sandy has taken the US by storm, literally, and in doing so has swept aside the focus that has been on the Presidential election.

For the past two days cable news has been dominated by coverage of the storm; live reports from the ground showing the impending arrival of Sandy, explanations of precautions that can be taken, continuos updates of the situation and safety messages from the authorities.

This hurricane will most probably cost the US millions in damages, but their continuous coverage and preparations will hopefully have prevented any casualties.

Coming from Sri Lanka, a country that has suffered it’s fair share of natural disasters in the form of floods, it is interesting to see the impact media can play in preventing the after effects of such an event.

Earlier this year Sri Lanka experienced a tsunami warning following an earthquake off the coast of Indonesia. For many this brought back memories of the 2004 tsunami that ravaged the coastal belt line. I was out this year covering the evacuation that was taking place following the alert, and while the authorities did a fairly good job the media fell short.

Only one private media channel had continuos coverage informing the people, the state television and radio only gave updates. Newspapers, online editions, also failed to inform the public on the goings on. This was clearly highlighted by the fact that people elsewhere in the country were unaware of the threat.

However, while the US has been caught up in the media frenzy surrounding hurricane Sandy, it should be mentioned that here in Toledo local news agencies are fairly uninterested. I was told that since national news has the story covered, they were more interested in the local happenings.

So while media in the US has done an impressive job in covering the election, something Sri Lankan media can learn from, local media seems untaxed by the goings on. An interesting occurrence.

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  1. November 7, 2012 at 9:06 am

    US has been caught up in the media frenzy surrounding hurricane Sandy, it should be mentioned that here in Toledo local news agencies are fairly uninterested.Agreed.The media has a really big influence on people but,come on,some are just exaggerating it to much.

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